Toward Design Magazine

Toward Design Magazine featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Secret of Eternity Necklace and Brooch

Secret of Eternity

Inspired by the immortality cycle of the Turritopsis Dohrnii jellyfish, this jewelry begins at the radial artery, gracefully curving in a semicircular form, ending at the center of the neck. Featuring diamond reflections and LED lights, the design creates a magnificent display, continuously mimicking the jellyfish's elegant movements, creating a hypnotic illusion and transforming the piece into a work of art. Powered by a small battery and motor, the jewelry is planned to run on solar energy in the future, emphasizing sustainability while offering the privilege of wearing a work of art.

Secret of Eternity Necklace and Brooch by Esra Erciyes was featured as an outstanding illustration of fashion design by the A' Design Awards. Secret of Eternity Necklace and Brooch received the Platinum A' Design Award in Jewelry Design in 2025. The A' Jewelry Design Award is an international, jury-voted, fair and ethical design competition that honors exceptional design of rings, necklaces, bracelets, earrings, brooches, pendants, cufflinks, anklets and more.

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